Case notes: rebuilding Corvant around a single number
What happens when you delete every secondary CTA and engineer the entire experience around one conversion. A short field report.
Camilo GómezFounder · SNC Designs
Corvant came to us with a beautiful site that converted poorly. The problem wasn't taste — it was focus. The homepage asked the visitor to do nine different things. So they did none of them.
Nine competing calls to action
One engineered conversion path
Focus is a feature.
The intervention
- (01)Cut the homepage to a single primary action.
- (02)Rebuilt the hero around proof, not adjectives.
- (03)Instrumented every step to find the real leak.
When everything is a priority, nothing converts. We removed until only the revenue path remained.
“The bravest design decision is usually a deletion.”
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